As part of a strategic channel innovation test in the UK market Mind Orchard were commissioned to help Bacardi redefine the way the Brand connects with it’s core audience; people who drink cocktails in bars.

We created a series of nine ultra-high-end 3D animations showing Bacardi's favourite cocktails being made without hands, as if by magic. Taking advantage of the same leading- edge technology used by Pixar Studios, each second involves literally millions of calculations. And each asset is devised as a modular platform capable of delivering anything from online ads, to TV commercials to posters as tall as a building, all with the same stunning levels of realism.

These beautiful, true-to-life HD creations will definitely cause a stir in the world of drink marketing.