23rd July 2008

My Super Sweet 16 UK site

The My Super Sweet 16 UK site was created in conjunction with MTV and Clean & Clear to promote both the upcoming UK launch of MTV's show, My Super Sweet 16 and the Clean & Clear beauty range.
The site features a photo upload section, photo and video galleries, a voting poll and a map featuring the various parties held around the UK during the launch.

23rd July 2008

Nicks Big Trip 2008 Online Microsite and Banner Campaign

The Nick's Big Trip 2008 Microsite was run in conjunction with Nickelodeon and Vauxhall. The 2008 revision of last year's award winning site used parallax scrolling scenery to allow navigation of all areas of the site in a more intuitive and vibrant way. The site featured new tracks in the 3D flash racing game, an art car and a whole host of other features!

2nd June 2008

Crafty Arty Parties

Mind Orchard was very proud to work with the award winning children's event company; Crafty Arty Parties. We worked closely with the Crafty team to create a very magical site where both corporate and public clients can become familiar with the world of Crafty Arty Parties. The site plays host to detailed party information, photo gallery, monthly newsletters, jobs and competitions. Look out for Crafty Arty's very own children's characters The Pongs TM and their fabulous new interactive micro-site, coming soon! We're very excited about it all!

22nd May 2008

Weetos Microsite

The Weetos microsite was created in conjunction with Nickelodeon and Weetabix. It was part of a broader campaign to promote the healthier aspects of the cereal and reposition the product within the market place.
The site had a retro 50's vintage cartoon feel to the illustration and animation, outdoor activity info, and a spot the weeto competition to win a Wii and games!

12th May 2008

Genie in the House

This was a Banner campaign to increase the awareness of Nickelodeon's New series of the hit show Genie in the House. As part of the project we had the opportunity to film bespoke footage of the characters from the show against a green screen and use the video creatively within the campaign. The resulting banners see the characters come to life within the banners and actually tap the computer screen to get the attention of viewers drawing them into the banners and clicking through to the Genie site and competition! The Campaign was Nick's most successful since the iCarly Banner campaign earlier in the year.

18th April 2008

Nim's Island Microsite

The Nim's Island website was created in conjunction with Nickelodeon and Universal Studios to promote the launch of the film.
The site has the look of an old treasure map and reflects the films sense of adventure and fun. There's a file synopsis, character info, trailer, a build your own island competition and a gallery displaying all the entries.

24th March 2008

iCarly Banner Campaign

When creating the iCarly banner campaign in conjunction with Nickelodeon, we set out to increase awareness of Nickelodeon's newest show. The Campaign was a huge success and proved to be Nickelodeon's most well received online campaign to date. Our banners incorporated a funky design which acted like an interactive comic book, housing different frames of video and images which all interacted with each other using video streaming technology

6th March 2008

The Spiderwick Chronicles Microsite and Banner Campaign

The Spiderwick site was created in conjunction with Nickelodeon Movies and Paramount pictures for the feature film The Spidwerick Chronicles. The film features a mysterious book which holds the secrets of an alternative world full of magic creaures. We took the ideas from the film and created a 3D book which the user can explore fully. The site contains secret areas only viewable by using a 'seeing stone' tool which reveals hidden creautes. Once all the creatures have been revealed a secret competition area is revealed where great prizes can be won!

3rd March 2008

Horton Hears a Who Microsite

The Horton hears a Who website was created in conjunction with Nickelodeon and 20th Century Fox to promote the new Dr Seuss animated film! The site contains background information on the characters as well as a film synopsis, trailer and an exciting game where you have to spot the clover with the Who's on against the clock for a chance to win great prize!

16th February 2008

Sonic Riders Microsite

The Sonic Riders microsite was created in conjunction with Nickelodeon to promote the launch of the new SEGA game Sonic Riders Zero gravity.

The site contained information on the characters, preview clips, the Nick TV spot and a competition where you have to guess the characters from the sonic mash-up to win great prizes.

1st January 2008

Penelope Online Microsite

Penelope was a Microsite created for a competition, which ran in conjunction with the film about a girl who is cursed with the face of a pig! The film had a wonderful fairy tale fantasy quality to it, which we wanted to recreate in the designs. Bright colours, Antiquarian scrolls and animated Bubbles were used to create the effect of both a fun and fantastical site.

1st November 2007

Alvin & The Chipmunks Online Microsite and Banner Campaign

Alvin and the chipmunks saw Mind Orchard revisit a Cartoon classic, which has now been made into a live action/CGI feature film! The website was produced as a Micro site for Nickelodeons website to promote the film to Nick viewers. The design was based around an MP3 player album artwork navigation system, whereby each album cover represented a section of the site you can visit. The site included character profiles, a Chipmunk theater to view clips of the film, a competition page and a Munk Yourself feature, where you can try your hand at singing like a chipmunk and send the result to a friend!

1st October 2007

Lego City Online Microsite and Banner Campaign

The lego city website was created in conjunction with Nickelodeon to raise awareness of the Lego City range and offer one lucky lego fan the chance of a lifetime, to star in a lego city ad! Alongside this competition the site was also host to a fantastic Isometric city building game where visitors could create their very own Lego City and be in with a chance to win Lego prizes. Both competition and game were massively popular and helped make this one of the most successful campaigns Mind Orchard have been involved with!

1st October 2007

The Magic Roundabout Online Microsite and Banner Campaign

The Magic Roundabout brief saw Mind Orchard delve into the depths of nostalgia fueled TV history to create a website with Nickelodeon for the revamp and relaunch of the classic TV show. The Magic Roundabout has an all new series which uses computer generated characters and animation to catapult it into the 21st century for a whole new audience and capturing the imagination once more of a generation who watched the show when it first aired over 30 years ago! Mind Orchards job was to create a site which combines the wonderful imagery and content of the show with fun and informative character pages which help todays kids get to know the characters for the first time. This was achieved by using character animation taken directly from the show to help the characters become lifelike and interactive on the main site and within the 6 games which were created for each of the characters to really bring the Magic back! A dual strategy banner campaign was run in the lead up to and during the launch of the site aimed at both children and parents which helped to generate masses of interest and make this one of our most successful projects.

1st August 2007

Boogie Online Microsite and Banner Campaign

Boogie is a game released on the Nintendo Wii which allows the players to get immersed in a fun world of interactive singing and dancing! The site was created in conjunction with Nickelodeon and EA games to promote the game and ran a competition where visitors could upload their best dance styles into a gallery and compete against other visitors for great prizes!

1st August 2007

Nickelodeon Kids Choice Awards 2007 : Interactive Banner Campaign

Nickelodeon wanted to increase awareness of the UK version of the Kids Choice Awards, which is the second largest award ceremony of its type, just behind The Oscars! The client wanted to entice kids into voting for their favourite celebrities with the possibility of seeing them get slimed, so wanted to portray the fun and light hearted element of the awards through this campaign.

We devised a two stage strategy to try and keep kids interested in the campaign when others may have lost their attention. Firstly, we created a series of video banner ads to raise kids' awareness of the event, then followed them up with an interactive banner game within which kids could slime their chosen comic performer. This game was unique in that it could be played between two banners connected together, something we have not seen before.

Although at a very early stage, this campaign's success is already looking to be as good as, if not better than those previously ran by Nickelodeon.

1st June 2007

Nicks Big Trip Online Microsite and Banner Campaign

The Nicks Big Trip Microsite was run in conjunction with Nickelodeon and Vauxhall. The site was designed to appeal to both older and younger audiences by offering two different sections for kids and adults. The site also featured the first fully 3D flash racing game which allowed visitors to race through multiple levels and enter themselves onto a Big trip hall of fame!

21st May 2007

Roary Online Microsite and Banner Campaign

The Roary Website was created in conjunction with NickJr to promote the new series of the Kids TV show Roary the Race Car.

The site was host to a variety of downloads, some Roary facts and character pages and a great Roary racing game where visitors can test their driving skills by navigating Roary through some treacherous obstacles to reach the finish line!

1st April 2007

Nivea Online Microsite Campaign

This Site was Created in conjunction with Nivea and the MTV Interactive Chart. The Website was part of a competition to win one of 3 prizes which included a session in a recording studio,top fashion advice and a cash prize to spend on makeover goods or a glamorous makeover and photoshoot!

1st March 2007

Soft & Gentle Online Microsite and Banner Campaign

The Soft & Gentle website was created in conjunction with MTV Dance to promote the new Soft & Gentle Eden range.

The website was host to an extensive guide which included handy hints and tips on surviving the summers Festivals as well as a competition allowing one lucky person to win a trip to Ibiza to get some serious partying in!

27th February 2007

Little Green Fingers Microsite

Little Green Fingers was developed in conjunction with Nickelodeon JR. to support the TV mini series created by production company Jam Creative. The site included a beautifully illustrated interactive seasonal garden. A virtual pet flower growing game, where children can nurture a plant from seed to flower. As well as colour and keep project sheets, detailing how to take part in the garden projects highlighted in the TV show and downloadable colour and keep certificate and rosettes that one can colour in, cut out and wear! The site has been live for over a year and is updated with new seasonal activities quarterly.

1st February 2007

Samsung : Multi Product Banner Campaign

A very successful Pan-Eurpean interactive banner campaign to announce Samsung's exciting new range of products. We used simple but effective animations to demonstrate the speed of their colour printer, the versatility of their 4-in-1 multifunctional printer and the sheer brilliance of their range of Syncmaster widescreen monitors.

1st February 2007

Flushed Away Online Microsite and Banner Campaign

This campaign was run in conjunction with Nickelodeon to promote the film and DVD release of Flushed Away.

The Microsites included competitions to win great Flushed away prizes, as well as an interactive game where visitors could navigate their character through deadly sewers in a race against time!

1st January 2007

Marian Keyes Online Microsite Campaign

This was a project in conjunction with Paramount Comedy and Penguin books.

The site was created to promote the new Marian Keyes book 'Anybody out there'. Visitors could interact with an animated virtual book and read character profiles, an author biography download screensavers and enter a competition to win a trip to New york where the book is set!

1st December 2006

iDog Online Microsite Campaign

For this project Mind Orchard worked closely with MTV to produce a website for the Hasbro interactive toy 'iDog'.

The site featured an interactive dancing game where visitors could interact with the iDog to pull off some serious moves!

1st November 2006

Nickelodeon & The Anti Bullying Alliance : See Something, Say Something Microsite

A high profile microsite that really helped raise the profile of Anti-Bullying week. We worked closely with the PR team and the ABA to create a site designed to involve events that a school pupil may well face during the week within a school environment. The site is staged as an emulated school desk where all objects can be interacted with to navigate to various content.

Features include: support by a group of celebrities sharing their experiences, a cool screensaver and a poll to help understand children's experience of bullying.

1st October 2006

Johnson's Junior Microsite

A co-promotional microsite between Nick JR and Johnson's Junior Bath time range, targeting boys and girls from three to seven years old.

We produced a series of online activities:

• A surreal and adventurous game using manga style illustrations plus themed levels for each of Johnson's JR products with a printable certificate


• An interactive colour and keep section


• A shampoo hairdo song created and recorded especially for the site given its own playable Karaoke section with printable lyrics


• A silly bath tips sections shows a series of different shampoo hairdos featuring an outrageous fart bubble

1st October 2006

Eden Springs : Promotional Banner Campaign

A highly successful banner campaign to promote the advantages of drinking Eden Springs water, which ran across UK business sites from 2006 to 2007. The quirky characters used were taken from Eden Springs' own site and animated in comedic ways.

1st September 2006

BENQ-Siemens : Mia Range

An on and offline campaign promoting a new mobile phone aimed at a young female market. The intro on the experiential microsite shows flowers floating down to a dress during a photo shoot, giving a fairy tale experience to the site and brought the key aspects of the phone, which features decorative flowers and a mirror. We also created original music for the site itself.

1st September 2006

ZOO Weekly

EMAP had been through various designs from ten different agencies before approaching Mind Orchard. They came to us on a Thursday with a brief, and by Monday morning they had a set of designs that worked.

We designed a site that was unlike anything else EMAP was doing at the time - it was democratic, chaotic even, but most of all, appealing to the target audience - launching EMAP and ZOO into the world of Web 2.0.

The site was so successful that we are now on full-preferred partnership status with EMAP, working on many of their titles across the board.

"Since the launch visitor figures have gone through the roof and had an amazingly positive effect on the business." - Adam Duckworth, Online Editor, ZOO Weekly.

1st August 2006

BENQ-Siemens : Van Tour Microsite

An experiential microsite supporting BenQ’s countrywide UK tour where a seemingly normal van transformed into a state of the art DJ booth which blasted out bass heavy tunes to entice the public into seeing what all the fuss was about. The aim was to promote the music playing capabilities of BenQ’s new range of mobile handsets. The promotional microsite featured some funky 3D animation and groovy original music.

1st July 2006

LEGO : Lego Bricks

We created a series of adverts for tube and train exposure to promote the range of LEGO games on the mobile phone. The entertaining adverts ran for 6 months, at first across the southern networks, then they were rolled out across the country due to their success.

These ads were extremely successful and continue to deliver results for Hands-On Mobile and the extremely popular LEGO game based on classic 'Tetris'.

1st July 2006

Warner Brothers and Spinnaker : Superman Returns Global Site

Beautifully crafted, this site was built to be translated into 38 different languages ready for the global launch of the movie Superman Returns. Despite its enormity, it was built within the specified two week time frame and perfectly to spec.

The site included; integrated trailers, wallpapers, photos, special downloadable goodies and a unique Myspace site for Lex Luthor.

1st March 2006

LEGO Bionicle Game : Piraka Attack

This incredibly popular LEGO game boasts a whole host of features and community elements that make it a highly addictive piece of viral work. In fact, the game was so well received in English speaking countries that they published it in seventeen other languages! Still now, millions of fans continue to play this captivating game.

The player is invited to take up the challenge of navigating the various territories throughout the island Voya Nui. The thirty-six levels of the game take you through diverse, elemental atmospheres; Ice, Mountain, Lava, Jungle and Water. During this journey the player meets multiple types of enemy, collects power-ups and negotiates obstacles. Importantly, a community is encouraged by the players ability to win special 'badges', which can be collected and shared or traded with friends.

1st February 2006

NCsoft Pan-European : Auto Assault Banner Campaign

NCsoft - the largest publisher of online games in the world - employed us to support the launch of Auto Assault with a campaign designed to change the way people view online games.

We created a series of pan-European viral banner ads for games magazines and gaming sites. We spent a great deal of time crafting the right concepts and copy.

We produced three concepts with half and full page versions to go across all gaming magazines in Europe. The main strap line we created cut across all ads was: "Online Gaming Just Went up a Gear!"

1. The Wizard Ad: parodying the image that all online games are about wizards, trolls and dwarfs - a Wizard attacks a bat with the words "How do you kill a mage level 70?" Then on came an extremely robust vehicle from the game firing into the screen with the words "Just Mow 'em Down!" Afterwards the strap-line appears "Online Gaming Just Went up a Gear!"
2. The Love Banner: as the game was launched over valentine’s week we created a banner saying, "ditch your girlfriend and have some real fun?"
3. The BMW spoof ad: created to look like a generic contemporary luxury car advertisement, but with a twist: taking one of their 3D files, we added the tongue-in-cheek specification "fluffy dice optional" in the true car-ad style. We then altered the usual BMW strap line "The Ultimate Driving Machine", to the "The Ultimate Wrecking Machine" - "Driving" was crossed out and replaced with the graffiti "wrecking"

1st February 2006

NCsoft Pan-European : Auto Assault Off The Page Magazine Campaign

NCsoft - the largest publisher of online games in the world - employed us to support the launch of Auto Assault with a campaign designed to change the way people view online games.

We produced three concepts with half and full page versions to go across all gaming magazines in Europe. The main strap line we created to cut across all ads was: "Online Gaming Just Went up a Gear!"

1. The BMW spoof ad: created to look like a generic contemporary luxury car advertisement, but with a twist: taking one of their 3D files, we added the tongue-in-cheek specification "fluffy dice optional" in the true car-ad style. We then altered the usual BMW strap line "The Ultimate Driving Machine", to the "The Ultimate Wrecking Machine" - "Driving" was crossed out and replaced with the graffiti "wrecking"


2. The Auto Trader spoof ad: created to mimic second-hand car ads that had been ripped and slightly burnt. On closer inspection though, it looks as though the car is frozen in the process of blowing up with parts flying in all directions.


3. Spoofing the concept of 'the nuclear family': we juxtaposed a 3D car model from Auto Assault onto a driveway in a typical family scene containing the family and dog, with the words, "Mrs Smith cut the school run in half with her new Calista 6000."

1st January 2006

EA Games : Big in the Game

A supporting website for a cross country tour upon which a graffiti covered bus toured youth clubs and town centres across the uk. The aim of the tour was to provide training and workshops in the areas of Djing, MCing, music production and street art, with celebrated names in their particular field present to teach and inspire a generation. The graphics were created to support the whole urban vibe of the campaign. That seasons EA games were themed into each of the events on this extremely succesful tour.

1st August 2005

Marvel Mobile

As part of our long-term relationship supporting all marketing activity with Hands-On Mobile in Europe, we created a series of mobile content ads to be used on the back of Marvel Comics. We developed ads in-keeping with Marvel’s own comic style.

The results are aesthetically appealing and continue to deliver good results for their high profile partnership with Marvel Mobile.

Charlie Online Microsite Campaign

The charlie website was created in conjunction with MTV and Revlon. Charlie is a range of fragrances for girls with serious style! The brief was to create a website which allowed girls to express their style through a competition where they upload their own photo and write some words on who their style icon is. The winners when then filmed talking about their style and what made them individual,who their influences are and what music their into.