The Get Puppy Smart campaign is designed to reach an audience that don’t currently research before they buy a puppy. Our approach was to present the information in a fun, interactive animation with a cast of characters including Scamp and Sock, two lovable but realistically challenging puppies. The animation highlights serious issues to increase their understanding of puppy welfare, as well as providing in-depth information with useful links, videos and real-life stories, to help people decide which dog is right for them.