Nickelodeon wanted to increase awareness of the UK version of the kids choice awards, which is the second largest award ceremony of its type, just behind the Oscars! The client wanted to entice kids into voting for their favourite celebrities with the possibility of seeing the get slimed, so wanted to portray the fun and light hearted element of the awards through this campaign.

Mind Orchard devised a two stage strategy to try and keep kids interested in the campaign when others may have lost their attention. Firstly, we created a series of video banner ads to rais kids’ awareness of the event, then followed them up with an attractive banner game within which kids could slime their chosen comic performer . this game was unique in that it could be played between two banners connected together, something we have not seen before.

Although at an early stage, this campaign’s success is already clear to see, with the site receiving over 3 million votes already!